What kind of people would you expect the newspapers to interview most? Those with the most to say, perhaps? Or maybe those with the richest and weirdest experiences? Might it be philosophers? Or detectives? Or doctors working in war zones, refugees, polar scientists, street children, firefighters, base jumpers, activists, writers or free divers? No. It’s actors. I haven’t conducted an empirical study, but I would guess that between a third and a half of the major interviews in the newspapers feature people who make their living by adopting someone else’s persona and speaking someone else’s words.This is such a bizarre phenomenon that, if it hadn’t crept up on us slowly, we would surely find it astounding. But it seems to me symbolic of the way the media works. The media’s problem runs deeper than fake news. What it offers is news about a fake world.