When Coats looked at statistics, he did not see numbers, he saw people and the activities of Canadians.
"Statistics wear a dry-as-dust and repellant look to many…. The statistics of a nation are, in point of fact, the quantitative
expression of the character and activities of the people, and hence are
of the most profound significance."https://www.statcan.gc.ca/eng/blog/stories/roberthcoats
https://www.statcan.gc.ca/eng/statcan100